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When we are climbing a mountain there are certain risks we are exposed to: bad weather, falling, equipment failure, etc. These risks do not prohibit us from climbing mountains but rather encourages us to understand these risks and to mitigate them to the lowest acceptable levels. This mitigation is done through proper training, use of the correct equipment, servicing / replacing damaged equipment and sufficient planning depending on the height and location of the mountain.
Risk management is an integral part of business decision making. Every day a business is exposed to uncertainties and demands causing the business to react or reposition itself. In uncertain market conditions it is important to understand the dimensions of risks, the impact of these risks on the business and mitigation of these risks. The aim of risk management is not to eliminate risk, but rather to manage the risks to maximize opportunities and minimize adverse affects.